The Root Mobile: The latest Louisville Kickstarter project worth your donation

 

The owner of The Root Cellar has worked hard to bring farm-fresh, local food to Louisville, and now he wants to take his market to the streets.

Ron Smith, founder of The Root Cellar food markets, has started a Kickstarter campaign to raise $10,000 for the creation of The Root Mobile. Ron’s goal is “to transform an old bus into a mobile market bringing our farm fresh food to the people who have the least access to it.”

The Root Cellar is located in two brick-and-mortar locations — the original store at Third and Hill streets in Old Louisville and the corner of Kentucky and Swan streets in Germantown. So why put produce on wheels? Here are some of Ron’s objectives:

• increase the access to local foods in our community by taking The Root Mobile to neighborhoods called food deserts

• raise awareness for the need to change the paradigm of food delivery

• create a new business opportunity for The Root Cellar

• provide input into those areas of the South/West Ends of Louisville that would best support a permanent location for a third store

I regularly shopped at The Root Cellar when it first opened in 2011 and I lived right around the corner. Ron is not only one of the nicest people I’ve ever met, but he really cares about the community and the ability to access local food. I’m happy to see that he has taken on this project, and I happily pledged my support on Kickstarter.

As of Thursday night, The Root Mobile has raised $4,833 toward the big $10,000 goal. The project needs to raise the money by April 29 to be funded. If you’re interested in contributing to The Root Mobile, visit the Kickstarter page here

Visit The Root Cellar for some great fresh, local groceries

Don't let the garage-like appearance deceive you. There's awesomeness inside.

I’ve only been out of Old Louisville for a couple of weeks, but there’s a lot I miss already.

Pizza night with my roommates. Burger Boy right down the street. The beautiful scenery that made my walks with Roscoe pleasant.

But a relatively new local produce market will keep me coming back to my old neighborhood.

The Root Cellar opened this May at the corner of Third and Hill streets in what appears to be a former garage or gas station. The business’ aim is simple – provide only locally raised food to a section of Louisville missing a retail outlet for fresh, local produce.

Here’s a blurb from The Root Cellar’s website:

The idea for The Root Cellar was born out of a desire to be part of the local food chain in an environmentally positive and socially conscientious way … The neighborhood of Old Louisville has been in need of a small, Mom and Pop retail store for many years.  The people have longed for just such an new idea in retailing that The Root Cellar provides.  We also are anxious to reach out to the other surrounding neighborhoods like California, Park Hill, Algonquin, Smoketown, Shelby Park, Limerick and Germantown, as well as, serve the University of Louisville and its unique blend of faculty, staff and students.

The Root Cellar provides a generous variety of local food that extends beyond fruits and vegetables. On a couple of recent visits, the shelves and refrigerators have been stocked with items such as milk, honey, bison meat and yogurt. I am a big fan of the eggs that The Root Cellar offers.

It’s wonderful to have this market in this part of town. I hope that kids and adults without regular exposure to the joys of local eating will benefit from The Root Cellar’s presence. Find out more about The Root Cellar on Facebook and Twitter.