April 5, 2013 by Ashlee Clark Thompson
The owner of The Root Cellar has worked hard to bring farm-fresh, local food to Louisville, and now he wants to take his market to the streets.
Ron Smith, founder of The Root Cellar food markets, has started a Kickstarter campaign to raise $10,000 for the creation of The Root Mobile. Ron’s goal is “to transform an old bus into a mobile market bringing our farm fresh food to the people who have the least access to it.”
The Root Cellar is located in two brick-and-mortar locations — the original store at Third and Hill streets in Old Louisville and the corner of Kentucky and Swan streets in Germantown. So why put produce on wheels? Here are some of Ron’s objectives:
• increase the access to local foods in our community by taking The Root Mobile to neighborhoods called food deserts
• raise awareness for the need to change the paradigm of food delivery
• create a new business opportunity for The Root Cellar
• provide input into those areas of the South/West Ends of Louisville that would best support a permanent location for a third store
I regularly shopped at The Root Cellar when it first opened in 2011 and I lived right around the corner. Ron is not only one of the nicest people I’ve ever met, but he really cares about the community and the ability to access local food. I’m happy to see that he has taken on this project, and I happily pledged my support on Kickstarter.
As of Thursday night, The Root Mobile has raised $4,833 toward the big $10,000 goal. The project needs to raise the money by April 29 to be funded. If you’re interested in contributing to The Root Mobile, visit the Kickstarter page here.